Ferroli evolves: a new brand identity and a new digital experience

Starting today, Ferroli introduces a new logo, a new visual and verbal identity, and a new digital ecosystem. The way we express who we are, how we evolve, and where we are heading is changing. What makes us Ferroli is not. 

The evolution of our brand is the result of a journey that began with listening. We asked end users, professionals, and colleagues, both in Italy and across international markets, how they see Ferroli today and what they expect from us tomorrow. Their responses confirmed a trust built over more than seventy years, grounded in quality, reliability, and heritage, together with a clear request: greater simplicity, greater clarity, and stronger recognition. 

From this emerged a vision that now guides every decision we make: to provide heating and cooling solutions that are efficient, accessible, and designed for everyday comfort. 

The new brand is how this vision takes shape and becomes visible. 

The logo is the most visible sign of change. It maintains a strong connection to Ferroli’s heritage while introducing a more open, contemporary and dynamic visual language. Alongside the logo, our colours, typography, imagery and tone of voice have also evolved, becoming more direct and reflected in the new international claim, “Feel Well. Live Inspired.” A statement that reinforces our commitment to people’s well-being and to a purpose that has always inspired the choices we make. The result is a clearer, more consistent and more recognisable identity, the same wherever Ferroli is encountered, in every country and across every touchpoint. 

At the heart of this identity are three values that already shape the way we work. Flexibility, enabling us to adapt to the real needs of those who design, install and use our systems. Passion, driving us to be a trusted partner every day. Future orientation, inspiring us to look ahead with solutions that are simple, efficient and intelligent. 

A brand lives through its identity, but above all through the experience it creates. That is why the first tangible step is digital. ferroli.com, relaunched today with a completely renewed experience, has been redesigned to be simpler and closer to people's needs: a single point of reference for products, services and support. Alongside it, the entire Ferroli digital ecosystem is evolving, from local country websites to the new corporate website ferroligroup.com, as well as the tools and services dedicated to professionals and end users, delivering an increasingly complete and integrated experience. 

This is only the beginning. Over the coming months, the new identity will extend across products, materials, spaces and services, with the same care and attention that have always defined everything we do. 

Feel Well. Live Inspired.